Bounce Rate Explained

Bounce Rate Explained

Bounce rate tools are available to decipher why people leave your site.  Many webmasters have not used these tools because they are new and generally most people are not overly concerned.  However there is much reason to be concerned, but then again there are many lazy webmasters.  We will first explain why you need to pay attention to your bounce rate and then how you can eliminate as much of it as you can.

Basically bounce rate refers to visitors who visit your site and then leave without going any deeper into your site.  The reasons for this are many and will be discussed.  But first, if your website advertises different products or services or you publish ads you need to take into consideration these variables.

Quality Content

The current say is that content is king and with this being the mainstream mentality examining it will pay you dividends you never thought possible.  Keep track of what keyword referrals your visitors are using to get to your page and then capitalize on them.

Site Design

Website development is important but so is complimenting it with a design that does your previous work justice.  If your site has no direction or too much content you are not concentrating it to become effective.  Many webmasters are using one, two or three column approaches to make sense of all their content, deciding which would work best to organize your site is of critical importance.

Backlinks

If your backlinks are from a reputable source which has high traffic the likelihood of them visiting and staying on your page is high.  If you have purchased backlinks and do not know how well developed those sources are you may have also bought a large bounce rate to go with it.

Site Speed

Many search engines are now paying attention to load time.  If your site requires people having to wait too long to see a link you spent a lot of time creating the odds of them actually staying are nil.  Don’t let your content be spoiled by a slow server, if you are its time to get a new hosting server and move as soon as possible.

Visitor Demographics

Learn who your primary visitors are.  Retailers spend thousands of dollars in order to decipher which age group is most likely to buy and which are not.  Your goal is to do the exact same and thankfully there are methods which will not cost you to get a decent idea.  Do not be scared to get involved with this as you need it to target your visitors.

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