Beginners Guide to SEO Optimization

Beginners Guide to SEO Optimization

SEO optimization has been oversaturated with tips and tricks that are garbage.  One thing which is common throughout SEO forums is opinion.  Many opinions are warranted which have been generated by individuals who contribute worthwhile material.  Unfortunately many others contribute methods which may not be approved by Google and may mislead someone who is doing their own SEO.  Here are some tips which are honest and straight to the point.

Optimization Strategies

Keywords

Using keywords or key phrases in meta tags which do not appear on a particular page will not help you as much as you think.  Remember, each keyword you use should only constantly reinforce rather than dilute itself.  This is one of the reasons why many pages do not reach their fullest potential as search engines may view this as spam or at least something very close to it.

Quality links

Free link exchanges which use banners are not encouraged.  The reason for this is because they do not increase traffic as much as you think they will and most of your traffic will not be quality visitors.  Remember, if you want quality visitors spending quality times on your site you may want to look into a reputable service which offers a good price and performs well.  You might want to instead try and create one way backlinks to your site through other methods.

Keyword Competition

Make use out of the high value long tailed keywords which relate to your topic.  Look for the least amount of competition which has the highest number of exacts associated with them.  Do some research on these keywords and find your competitors.  Spend time examining their sites and then try to structure it better or at least close to them as it will help push you into their niche.  Pay attention to the referrals and examine their keyword combinations.

Image Tags

Short alt tag descriptions work well as most of the large search engines use them.  Make sure that you include keywords but do not stuff.  Remember each search engine has its own way of indexing a site and the images which are on it so take advantage of this tip and apply it to all your images.

Submission Strategy

One of the best hints which is still being used is strategizing your website submission policy.  By taking the time to plan how you will build each page you can include old links to submit into new articles always providing life to them.  Use each page to reinforce the keywords which will then use the keywords to reinforce the page they are on.

New Keywords

Do not be afraid to take chances on new keywords.  Remember, sometimes you can win out and if not you can always use the content in new ways.  This will keep you on the cutting edge of upcoming keywords and ultimately lead you to create content based around it.  Once the content is based around it you can be sure that you will be one of the first grabbing all the new traffic which that keyword is generating.  Make sure that you also use headers and titles to help people who are scanning the text to find what they want quickly.

Log Traffic

Make sure that you log all your traffic.  You can do this through a number of ways, but in doing so you will always be able to keep track of what physical locations you should target, or how you can redo an article to further increase its potential.  Remember, do not discount keywords which are spelling mistakes, they can be powerful in helping you claim even more traffic.

Keep Visitors

Each page is a doorway into your website.  Consider the retail managers mentality; if an entrance does not look appealing that visitor will leave.  This concept applies to your website even though it doesn’t look like a store.  With this being said you want to attract attention to that page and encourage them to dig deeper into your site.  You can do this by employing widgets, colorful images, but remember not to make it obvious as people will leave.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.