Bounce rate explained variables which affect the overall usage of a website.  Here we are providing you with bounce rate tools so you can further get a handle on this issue and control it.  Each of these bounce rate tools should be used at different stages depending on when your site was built, how well your site is built, and how long it has been receiving traffic.  Be sure to take note if you should use a specific tool or not as spending time on certain tools may not help you.

Google Analytics

Google Analytics is the staple for website development.  There is many other tools which allow you to capture what the search engine does but since it is free, is widespread, and is generally fine for the majority of users.

Crazy Egg

This service allows you to make sense out of heatmaps which are placed on your site.  While it is true that Google Analytics has the similar function of Site Overlay this is a much more advanced tool.  This service is not free however depending on how much you value a heatmap will decide if it is worth your time and money.

ClickTale

Heatmaps are one thing but a video heatmap is another.  This service allows you to see exactly what a user is seeing in terms of where their mouse is, how far they scroll, how they interact with widgets and other applications, all while recording them.  While this is not recommended to be an end in usability tests, it does shed much light on exactly that.

Google Talk Chatback

Literally listen to what people have to think about your website.  Using the service will allow you to engage in conversations with people who view your site, therefore allowing you to ask them questions which will help you gauge usability.  This is great for a real time feedback if you are in need of a quick opinion from users who are too lazy to send you a written recommendation.

Survey Monkey

Survey Monkey is one of the largest survey systems available on the internet.  What sets this apart from the previous contributions is that some people may want to give you a written recommendation.  Coming up with questions might be hard if you do not know what you want answers to, but you can find recommendations from other webmasters or you can use 4Q

4Q

This is another survey based service which already has questions prepared for you.  While this service is basic, you do not have to take the time out of your day to decide what questions you should ask.

Ethnio

This system allows you to actually find participants to include in your survey.  Specifically, this site is great for usability testing and receiving feedback.  The only trouble is finding good participants who represent your sample may be hard to find. The previous surveys are more so designed for you to get an idea from visitors, but once you have done so, Ethnio is great for the post-evaluation.

Tell-a-Friend

If you are currently using an email referral system this may be for you.  Many companies spend thousands of dollars in order to have referrals sent to them, but you can do it for free if you already have been collecting emails.  This tool is specifically useful for people who want to capture the friends of existing customers.  Nothing in life is as effective as word of mouth which is why Tell-a-Friend is so useful.

Kampyle

One of the simplest ways to generate feedback to is give people a continual option of doing so.  Using this service is similar to placing social bookmarking icons on your website, but instead it will allow visitors to give you feedback on your site.  This is a great tool since it is easy to implement and functions like email.

Google Internal Search

If you have not included a Google Search button on your site you are missing out on potential gold.  It is recommended to use this tool as you will be able to see exactly what people are visiting your site for which will prompt you to write content to capture and capitalize on visitor interests.

Google Website Optimizer

Yet another tool developed by Google which captures visitors.  Using this tool allows you to deduce what variations your own pages would yield the best results.  The benefit of this tool is that it actually helps you decide how a visitor would spend their cash on you site, where to best place an email signup, and other options which can be customized.

Note: If you have any others please feel free to contribute.

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Bounce rate tools are available to decipher why people leave your site.  Many webmasters have not used these tools because they are new and generally most people are not overly concerned.  However there is much reason to be concerned, but then again there are many lazy webmasters.  We will first explain why you need to pay attention to your bounce rate and then how you can eliminate as much of it as you can.

Basically bounce rate refers to visitors who visit your site and then leave without going any deeper into your site.  The reasons for this are many and will be discussed.  But first, if your website advertises different products or services or you publish ads you need to take into consideration these variables.

Quality Content

The current say is that content is king and with this being the mainstream mentality examining it will pay you dividends you never thought possible.  Keep track of what keyword referrals your visitors are using to get to your page and then capitalize on them.

Site Design

Website development is important but so is complimenting it with a design that does your previous work justice.  If your site has no direction or too much content you are not concentrating it to become effective.  Many webmasters are using one, two or three column approaches to make sense of all their content, deciding which would work best to organize your site is of critical importance.

Backlinks

If your backlinks are from a reputable source which has high traffic the likelihood of them visiting and staying on your page is high.  If you have purchased backlinks and do not know how well developed those sources are you may have also bought a large bounce rate to go with it.

Site Speed

Many search engines are now paying attention to load time.  If your site requires people having to wait too long to see a link you spent a lot of time creating the odds of them actually staying are nil.  Don’t let your content be spoiled by a slow server, if you are its time to get a new hosting server and move as soon as possible.

Visitor Demographics

Learn who your primary visitors are.  Retailers spend thousands of dollars in order to decipher which age group is most likely to buy and which are not.  Your goal is to do the exact same and thankfully there are methods which will not cost you to get a decent idea.  Do not be scared to get involved with this as you need it to target your visitors.

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SEO optimization has been oversaturated with tips and tricks that are garbage.  One thing which is common throughout SEO forums is opinion.  Many opinions are warranted which have been generated by individuals who contribute worthwhile material.  Unfortunately many others contribute methods which may not be approved by Google and may mislead someone who is doing their own SEO.  Here are some tips which are honest and straight to the point.

Optimization Strategies

Keywords

Using keywords or key phrases in meta tags which do not appear on a particular page will not help you as much as you think.  Remember, each keyword you use should only constantly reinforce rather than dilute itself.  This is one of the reasons why many pages do not reach their fullest potential as search engines may view this as spam or at least something very close to it.

Quality links

Free link exchanges which use banners are not encouraged.  The reason for this is because they do not increase traffic as much as you think they will and most of your traffic will not be quality visitors.  Remember, if you want quality visitors spending quality times on your site you may want to look into a reputable service which offers a good price and performs well.  You might want to instead try and create one way backlinks to your site through other methods.

Keyword Competition

Make use out of the high value long tailed keywords which relate to your topic.  Look for the least amount of competition which has the highest number of exacts associated with them.  Do some research on these keywords and find your competitors.  Spend time examining their sites and then try to structure it better or at least close to them as it will help push you into their niche.  Pay attention to the referrals and examine their keyword combinations.

Image Tags

Short alt tag descriptions work well as most of the large search engines use them.  Make sure that you include keywords but do not stuff.  Remember each search engine has its own way of indexing a site and the images which are on it so take advantage of this tip and apply it to all your images.

Submission Strategy

One of the best hints which is still being used is strategizing your website submission policy.  By taking the time to plan how you will build each page you can include old links to submit into new articles always providing life to them.  Use each page to reinforce the keywords which will then use the keywords to reinforce the page they are on.

New Keywords

Do not be afraid to take chances on new keywords.  Remember, sometimes you can win out and if not you can always use the content in new ways.  This will keep you on the cutting edge of upcoming keywords and ultimately lead you to create content based around it.  Once the content is based around it you can be sure that you will be one of the first grabbing all the new traffic which that keyword is generating.  Make sure that you also use headers and titles to help people who are scanning the text to find what they want quickly.

Log Traffic

Make sure that you log all your traffic.  You can do this through a number of ways, but in doing so you will always be able to keep track of what physical locations you should target, or how you can redo an article to further increase its potential.  Remember, do not discount keywords which are spelling mistakes, they can be powerful in helping you claim even more traffic.

Keep Visitors

Each page is a doorway into your website.  Consider the retail managers mentality; if an entrance does not look appealing that visitor will leave.  This concept applies to your website even though it doesn’t look like a store.  With this being said you want to attract attention to that page and encourage them to dig deeper into your site.  You can do this by employing widgets, colorful images, but remember not to make it obvious as people will leave.

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SEO companies do not come with a buyer beware notice.  Many of these companies claim that they will produce the best results possible for you or your company but often give the disclaimer that their methods may not give you the results you want.  It is understandable trying to nail down an ever changing algorithm such a claim appears warranted.  We discuss here ways that you can recognize what makes an authentic search engine optimization company.

The Cream of the Crop

Companies which boast about being number one generally are doing so because they have a hard time convincing people to believe them any other way.  This is a great sign that you need to spot because honest people run honest businesses, those people who know at they do shady things tend to gloss them over with exuberant claims.  Don’t be deceived, if a company knows that they do good work, they don’t have to boast about it.

The Older the Stronger

Many online companies claim that they are the best in hopes that people do not know who to verify their claims.  The reason why this happens is that most people who are looking for someone to help them with their SEO is that they do not know how to check and see how old a company is.  Even if a company claims that they have been established for 7 years, you must remember that their just that, a company that’s been around for 7 years and nothing more.

The Bigger the Better

A SEO company should never have to say that it has over 12 offices located on prime real estate.  This statement should show you that whoever owns the company obviously has money to establish itself physically. The question is can they do this online, and can they do it for their clients?   Don’t get taken just because they cover a large area of products, because their products will never help your SEO.  Even if they claim to have satisfied over 3000 companies by using their services, can you read their clients reviews or is this just their take on matters?  Also, just because a large company has done business with them does not mean you should.

We Known by So and So

Awards and recognitions by companies you have never heard of need to be spotted.  It doesn’t matter if they have been a winner of the last three awards for best SEO or that another group recognized their efforts, because what does that have to do with you?  A lot of these businesses use as many resources they can to appear credible, when in fact they may be fake.  Make sure that you research exactly what these companies claim.  Also just because some so called SEO expert or guru says they have great methods, you have to ask yourself how much that person got paid to make that claim.

SEO Services

The methods which companies use is also a dead give away.  Be sure to look out for jargon that ultimately means nothing.  Just because someone says they have XYZ services doesn’t mean that its worth anything.  Make sure that the company examines your websites structure and content and provides a review.  They should also offer an analysis of your competitors and be able to compare their research based on keywords and how well a site was optimized.  Page optimization consists of two parts, on page and off page, be sure to look for this.  Do not allow a company to bill you separately for each of these services other than services which involve link building.

We Guarantee

Google themselves have informed the public that no one can guarantee a number one spot in their search engine.  You will remember from earlier that people love to boast about their services doing this.  The minute that see a company claiming this you know that they are hiding behind lies and ultimately should be steered away from at all costs.  If a company is honest, they will tell you this fact.

The Right Question and the Right Answer

Once you contact a SEO company make sure you have questions already written down.  Be sure to inquire about how much experience they have in your sector.  Ask what kinds of risks are involved with the techniques which they use to improve ranking.  Ask when you can expect results and how much of an increase in traffic there will be.  Finally, ask what is expected from you. Remember if you are buying backlinks you are essentially tying them to a monthly payment. The the minute that you stop payment, is the minute that those backlinks disappear.

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SEO doesn’t end with websites it can also be used with email marketing.  Many people understand that quality content and backlinks increase your odds of gaining visitors, but most of these same people overlook how it can be applied within the context of email.

Duplicate Content

Currently search engines do not take into consideration content included in email; therefore individuals with mailing lists have the benefit of using duplicate content without being penalized.  Once you have gained a decent mailing list you can create a newsletter that is SEO optimized, publish it on the net, and then blast it to the mailing list, killing two birds with one stone.

Quality Backlinks

SEO currently holds quality backlinks as one of your greatest assets.  This had lead most webmasters to submit their content to social networks where they hope that people will help their link gain exposure.  However, what a lot of people have overlooked is that email still works for this.  How much time do you spend doing social bookmarking but leave your newsletter absent of links to other content you have created?  You must start combining them as you will be able to drive more of your newsletter recipients to a place where they can literally encourage others to read them rather than just letting your messages rot in their inbox.

Goal Conversion

Never count on search engines to always drive people where you want them.  Search engine rank position always changes, therefore you may find your link number one the first page one month but then on the third page 4 months later.  Capitalize on what people are missing out on, and that is making sure that you include what people are looking for when searching at different times.  Originally a visitor will look for information on a product, and then perhaps a review, followed by the actual sale.  It is your goal to cover all these bases in your email blasts as it captures potential end buyers at every stage.

SEO Email Marketing Tips

• Never spam, buy or rent mailing lists as this is illegal in most parts countries
• Use “Learn More” links which redirect to an email signup
• Don’t share people’s information and tell them that you will not
• Make sure that you use verified opt-in’s or double opt-ins to reduce spam issues
• Use signs, charts and graphs to explain your content as makes you appear as an expert
• Include on your site a valid physical address to your company or your employer
• Allow people the option of unsubscribing to your newsletters
• Do not always try and hard sell people through your newsletters, remember to mix
• Use HTML within your emails and not just text as it will look professional
• Use email autoresponders that are sequenced with your campaign
• Be sure to track your emails delivery, open rates, junk rates, etc
• Use a quality SMTP that will automate as much of your campaign as possible
• Emails are deemed spam when certain keywords are used, learn what they are
• A high bounce rate from your emails suggest that it needs to be cleaned
• Make sure that you tweak your campaign to increase its strength and effectiveness
• Always include a link as option which allows people to forward to friends
• Publish your emails on the web as this will allow you to see if anyone is plagiarizing

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Sales pages are an art to webmasters as they require a lot of split testing in order to nail down a successful formula for pushing a product.  Many of these webmasters either hard sell or soft sell products and the methods which they do this is always unique as they typically have to fit the sit.  Without getting caught up in the details as to how to craft a website around a squeeze page we will be looking at a successful strategy for ad placement.

Sales letters

The ability to write a decent sales letter is a craft in itself as the writer should not only be familiar with the product but also play devils advocate.  A good review can setup customers to be pushed through funnels or they can trip them up.  One tip which has gone a long way for writing is to take the mindset of a visitor; generally you will use a search engine to look for a product but do not want to be overly bombarded with all sorts of information.  Gauge the type of visitors, the age group, and everything else which you believe will make up your ideal end buyer.  Remember, value goes a long way it doesn’t end with the product, it involves all the angles which surround the product.

Carefully written articles that are unique and are created to be helpful will attract interest in many ways.  First, don’t over hype the product; allow the visitor to scan through your article finding keywords and headings which add to educating them, not hard selling them right away.  Think about it, how many sites have you turned away from when they all say “Buy now” with links all over the place.  Ultimately give the impression that you have a well rounded understanding of the product but are not blatantly telling people that they have to buy it, they will make that decision on their own.

Ad Placement

Do not try and reinvent the wheel when it comes to ad placement.  When the heatmap was first created it single handedly changed how advertising was done and the net, so if you have not familiarized yourself with them you need to learn now.  One of the strategies to complimenting your sales letters is to use a global site banner that appears across all your web pages.  Banners generally have a high click through rate (CTR) when they are placed at the top of sites and can be seen without scrolling.  Google uses 728×90 or 468×60 image advertisements with good reason; they know they work.  When you create a banner shoot for either of these sizes (preferably the larger one) with a link to your hard sell page.

Ad Design

Get the images that work for you and your site.  Contact your affiliate manager and ask them for more images if the ones you are using are not converting.  Usually they will allow you to use their own and change them a bit where you still hold to the main theme and do not infringe on any approved features of the ad.  Spend time trying to get the colors down right for your site; no one should have to push ugly ads if they don’t convert.  Remember those ads were created with a specific site in mind, not yours, so either build around those ads or build the ads around yours.

Advantages

• Visitors never feel pressured leaving you with a high bounce rate
• Your articles get indexed in search engines as unique content
• The banner is always located in a hot spot on your site
• Creating your own customized ads ensures you can do your own split testing

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Freebie Email Marketing

Internet marketing is a broad term which encompasses many different niches which all have their strengths and weaknesses.  What is common to each of them is that all niches seek to attract visitors and potential buyers.  The power that a freebie can have often will make or break an end sale.  The trouble with freebies is that there is much which goes into its packaging.

Everyone likes something that is free as long as it is worth value.  The trouble with the internet is that it seems everyone is willing to give out something for free.  For internet marketing a freebie does not always need to be nestled into a pretty package, there are many applications and tools which are free and yet often outperform those which are paid.

Split Testing

Gaining attention to your freebie will require you either step outside yourself or field test it.  If only you can understand why this freebie is worth something, you are just talking over people’s heads.  First target the name or title of the freebie, remember even if it has a great keyword it may not be worth anything when it is field tested, you will want to couple it with words that promote value.  In doing so you are increases why they are valuable, in the case of the word “secret”, education is valuable.  The words “highly desired” depict a certain group’s wants and needs of the item or service.

Although previously stated that presentation is not always needed, most of the time it is, especially if you need to convince someone of the products value.  Marketers spend a great deal of time trying to come up with the correct look, time to release a product, and where it should be promoted.  Internet marketers are no different, and luckily if you are promoting an ebook, you will not have to spend excessive amounts of money doing split tests.  Be sure that the person is actually looking for the product before you present it.  You may want to look at if video, text alone, or combining them will entice.  Also sales approaches versus simple approaches need to be considered.

Traffic Testing

The key is continually traffic testing to make sure that you can nail down exactly what they are looking for and how they want to find it.  It is not enough just to direct people to your product in hopes that they will purchase it, this is where a lot of individuals do not spend their time, which allows you to capitalize on their weakness.  Remember if someone comes to your site looking for information, you will want to give them something to take home to keep your site and your product in their mind.  This is where promotions are a great help at keeping stable traffic as you can set one up each month and always keep the fire burning hot on your product

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Internet Marking

Internet marketing can be hell if you do not know where to start or do not know how to properly promote a product.  This refund tip is geared towards individuals who recognize the power in email marketing and want to hold onto their sale.

Many individuals unfortunately do not take the advice given by many veterans simply because they are stubborn.  Learning from the professionals will help turn you into one, so pay attention to whatever tips are given even if they don’t apply to you, because at some point they could.

Clickbank Refund

Many Clickbank products sell buyers on their no questions asked 60-day money back guarantee.  The trouble here is that you may not know what you need to do to keep an individual for more than 60 days you may find yourself giving.  First you will want to setup an email autoresponder account.  It is here that you can safeguard yourself against any potential returns.

Free minor reports are important as they seek to ensure that interest is kept in the product. Doing this successfully means that before the product is purchased the consumer has to enter their email to your awaiting mailing list.  The report which you send them needs to be filled with enough information to keep them wanting the next report, never give away the baby with the bathwater.  The whole point is to reinforce that the subject that the product is built on has much more they need to know about.

Next you must arm your autoresponder.  Take your time crafting your emails carefully and if possible do as many tests as you can to weed out anything which is not helping your final sale.  Specifically have 7-9 weeks worth of emails ready to be sent out once a week to keep interest alive in the product.

Remember you are not just looking to get past the refund date but instead you want to keep them as a potential buyer if and when you want to promote another product to sell.  Running a good business means keeping good business.

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Affiliate Methods

Wisdom comes from experience, and with experience comes money, or so they say in Clickbank land.  When starting off, it is beneficial to start with a high converting product and meticulously examine the sales process.  Copying the design of the vendors website is not advised, however doing your best to capture its essence is.  Doing this will help you make the most out of your squeeze page as you stay uniform with it in terms of colors, graphics (in some cases) and capturing the tone of the original writer.

Capturing Emails

Capturing email addresses is one of the most recommended tips across all forums.  It is through this process that you can gain opt-ins just before you direct them to the vendors sale page.  The method in which to do this is by offering a free report by which they can have only through entering their email address.  After this they should be directed to another page which thanks them for their interest and that they can find more information by visiting a link.  It is here that the link will be your affiliate hop link to the product.  Often these squeeze pages can increase your net opt-ins exponentially.

Email Autoresponder

The second part to this method involves using an autoresponder.  Many of these services are found throughout the net with varying prices.  It is advised that once you have received their email address you should send them some content on the subject as often as every two to three days.  However, the content should also include your affiliate hop link somewhere in the first paragraph to grab those who are impulsive or have a low attention span.  Also be sure to include the link again by your signature for those who read through the whole email you send.  Another important part of the link is to make sure that it includes a call to action.

Gaining these emails will give you a great advantage when you are ready to promote another similar product or a product you have created.  The power of the gathered emails is that they will reveal to you who is interested in the product and who already purchased a product.

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TLDKit.com

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